Serial moochin Part 16 | سریال موچین قسمت 16
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moochin episode 16 Google AdWords…if you’re like most business owners, the idea of running ads on Google is both tantalizing and terrifying. After all, if you do it right, AdWords could transform your business. But, if you do it wrong, you could spend thousands of dollars and get absolutely nothing for your trouble.
But neither the promises or the problems that come with Google AdWords really describe what this marketing platform is or how it works. In this post, we’re not going to talk about how much money you could make or lose on AdWords. Instead, we’re going to go back to the basics and explain what the platform is, how it can benefit you and how you can get started.
danlode moochin 16 Google Adwords is a pay-per-click (PPC) advertising platform. Unlike other PPC platforms like Facebook, AdWords actually offers advertisers two basic ways to reach people: 1) through the Google Search Network and 2) through the Google Display Network.
While these approaches are functionally very different, they both use a PPC bidding system, where advertisers bid to have their ads shown to relevant audiences.
Trailer serial moochin part 16
serial moochin part 16 The Google Search Network allows you to show your ads to users who are actively searching for the keywords that you’ve selected. If you own a landscaping business, you bid to have your ad show up every time a user types in “Landscaper in Tallahassee.” As you can probably imagine, these “text ads” are an excellent opportunity to capture users who are at the research and purchasing stages of the digital sales funnel. Text ads are marked with a small “Ad” tag next to the site URL.
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moochin 16 The Google Display Network works differently. Instead of showing ads to users who are actively searching for a product or service online, “display ads” or “banner ads” are placed on websites you think your target will be on.
serial moochin S01E16 | موچین قسمت 16
Since they aren’t actively searching for what you have to sell, people are usually less likely to click on banner ads. That being said, sometimes people don’t know what they want until they see it, so display ads can help you get in front of potential customers who might never find your company on their own.
moochin episode 16 Display ads also work well for re-engagement campaigns, where you show ads to people who have already visited your site in the hopes of getting them to come back again. This is called retargeting (for more info on retargeting
serial mochin part 16 These days, there are a ton of PPC platforms to choose from. You have the Facebook and Instagram Ads platform, Twitter Ads, Pinterest Promoted Pins…the list goes on and on. In Fact, Google AdWords isn’t even the only search engine ad platform — Bing Ads and Yahoo Search Ads are options, too!
However, despite all the competition, Google AdWords is still one of the best ways to reach your target audience.
moochin part 16 Facebook Ads and other PPC platforms certainly can work and they can work exceptionally well. That being said, being able to reach customers who are searching for products, brands and content like yours (not an option with most social media PPC platforms) is an exceptional (and profitable) opportunity that shouldn’t be underrated. It could provide you wit the chance to snatch up easy sales before your competitor does.
serial moochin part 16 Once you’ve decided that you want to run Google AdWords campaigns, you need to dive in and start creating them. Click here to go to the AdWords site so you can get going. You’ll be asked to create an account, which takes just a few minutes.
Once your account is up and running, you’ll be able to create campaigns.
moochin 16 The first thing that you’ll do is decide what type of campaign you want to create. You can choose from search ads, the display network, shopping ads (which will show your product to those searching), video ads (which will be displayed on YouTube and on sites online) and the universal app. For this tutorial, we’ll create a traditional search ad.
serial moochin S01E16 | موچین قسمت 16
Once you do this, you’ll choose how you’re planning on accomplishing those goals — will it be through getting phone calls, app downloads, or site visits? You can select however many you like, then add in the details of what site, phone number, or app you want customers to visit.
On the next screen, you’ll name your campaign. You can also choose whether or not you’d also like to enable display ads.
moochin part 16 | موچین قسمت شانزدهم
Next, add your location targeting. This will show your add only to people in certain locations, or to everyone but people in certain locations. You can choose countries, states, cities, and zip codes. Immediately after this, set which language your ad is written in.
moochin 16 Below this, set your daily budget, delivery method and start and end dates to your campaigns. Your delivery method determines how your ad spend is distributed.
If you choose “Standard”, your ad spend will be delivered equally throughout the day. If you choose “accelerated“, Google will go through your budget as quickly as possible.
